Co-op unveils rebrand and new loyalty scheme

by Jennifer Whitehead, Brand Republic 29-Aug-06, 15:00

LONDON - The Co-op is launching a profit-share loyalty scheme as part of its £100m rebrand, in a move that harks back to its famous 'divi' scheme, which ended after decades in the mid-1970s.

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Co-operative: new loyalty scheme

Co-operative: new loyalty scheme

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