Havas buys French agency to bolster Citroen account

by Sarah Woods, Brand Republic 05-Sep-06, 12:00

LONDON - Havas has confirmed its acquisition of advertising agency Scher Lafarge, following speculation that the smaller agency was primed to snatch its key French PSA Peugeot Citroen account.

Citroen: Havas buys agency to keep account

Citroen: Havas buys agency to keep account

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