Andrew Walmsley on digital: Consumers are leading double lives

Marketing 06-Sep-06

In 1993, Peter Steiner's now-famous New Yorker cartoon show depicted two dogs, with one at the computer, saying 'On the internet, nobody knows you're a dog'. If consumers found the internet a rich source of anonymity then, 13 years on there are even more ways to conceal an identity.

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Andrew Walmsley

Andrew Walmsley

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