Penguin mixes modern marketing with Victorian serials

by Jennifer Whitehead, Brand Republic 08-Sep-06, 12:30

LONDON - Penguin is matching an old-fashioned kind of publishing with modern marketing for a new book called 'The Glass Books of the Dream Eaters'.

Email this article to a friend

* - indicates required field.






'Glass Books...': being serialised

'Glass Books...': being serialised

Related Items

News Items
Mother wins Penguin Classic task on 60th birthday
Penguin expands its online offering with launch of blog
Penguin promotes Ettinghausen to digital publisher
 

MORE

 

Jobs

STAFFING AGENCY :: INTEGRATED AGENCY, Dylan*
,
CEO, PPA
Six Figure basic, Central London
ACCOUNT EXECUTIVE :: EXPERIENTIAL, Dylan*
Good Benefits, Central London
Find over 3000 jobs

Directory