Close-Up: Are agencies under threat from consultancies?

by Chris Ingram, Campaign 15-Sep-06

Ad agencies must accept that brand consultancies are here to stay and should adapt rather than complain, writes Chris Ingram.

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Ingram: 'clients don't expect top quality brand strategic advice from an agency and so won't pay for it'

Ingram: 'clients don't expect top quality brand strategic advice from an agency and so won't pay for it'

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