Toddler recognition of McDonald's fuels calls for ad ban

by Alex Donohue, Brand Republic 20-Sep-06, 12:00

LONDON - Calls for the government to ban ads aimed at under-12s are being backed by Labour's left-wing think tank Compass, which claims that 70% of three-year-olds recognise the McDonald's logo, but only 50% know their own surname.

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