Direct Mail: Finance proves a strong draw

Marketing 27-Sep-06

Financial services companies notorious for 'carpet-bombing' householders with mailings have surprisingly low unopen rates compared with charities and mail-order firms, writes Bill Britt.

Email this article to a friend

* - indicates required field.






Jobs

STAFFING AGENCY :: INTEGRATED AGENCY, Dylan*
,
CEO, PPA
Six Figure basic, Central London
ACCOUNT EXECUTIVE :: EXPERIENTIAL, Dylan*
Good Benefits, Central London
Find over 3000 jobs

Directory