Capital Radio set to change promotional tack

by Daniel Farey-Jones, Brand Republic 29-Sep-06, 11:15

LONDON - Capital Radio is expected to steer away from its traditional TV advertising blitzes in favour of a series of intimate gigs featuring big-name acts such as Justin Timberlake and James Morrison.

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Capital: last ad push was for Johnny Vaughan

Capital: last ad push was for Johnny Vaughan

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