Observer sticks ad notes on magazine front covers

by Daniel Farey-Jones, Brand Republic 29-Sep-06, 11:30

LONDON - The Observer has sold a media first to Oxfam in the form of a sticky note, similar to a Post-It Note, tacked onto the front cover of this weekend's Observer Sport Monthly.

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Oxfam: note to be stuck to Observer Sport Monthly

Oxfam: note to be stuck to Observer Sport Monthly

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