Raymond Snoddy on media: Cracker let down by fashion despots

Marketing 11-Oct-06

At long last we have incontrovertible evidence that ITV is not entirely dead. As the chief executive soap opera has continued on its weary way over recent months, such evidence has been hard to come by. But the return of Cracker this month demonstrated conclusively that, just sometimes, ITV wakes up and remembers where it has come from and what it once was.

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Raymond Snoddy

Raymond Snoddy

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