Mazda launches pan-European campaign for the MX-5

by Danielle Long, Revolution UK 16-Oct-06, 14:30

LONDON - Mazda has invested a six-figure sum in its first online-led campaign to promote the new MX-5 Roadster Coupe, which features a viral mini-movie with various different outcomes.

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Mazda: viral campaign

Mazda: viral campaign

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