BSkyB to shift £75m ad task to WPP 'Team Sky'

by Claire Murphy, Marketing 17-Oct-06, 08:30

LONDON - WPP is believed to be creating a 'Team Sky' arrangement to house the £75m BSkyB advertising account, which is currently held by its United London agency.

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Sky: WPP to handle ads with specialist team

Sky: WPP to handle ads with specialist team

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