Growing Polish community will have retail impact

by Satkar Gidda, Brand Republic 24-Oct-06, 08:00

The Polish community in the UK is both growing and changing fast. This change will involve both brand consultancies and packaging designers as Polish products are translated into the UK market, and as food manufacturers respond to the increasing numbers of the Polish community with home-produced Polish food ranges, writes Satkar Gidda of design agency Sieberthead.