Cadbury seeks to scrap Coronation Street tie-up

by Joanna Bowery, Marketing 14-Nov-06, 08:30

LONDON - Cadbury is planning to end its 10-year sponsorship of ITV's Coronation Street as it moves away from over-arching brand campaigns.

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Cadbury: looking to quit 'Corrie' sponsorship

Cadbury: looking to quit 'Corrie' sponsorship

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