Cadbury selects RPM for Trident UK launch

by Ed Kemp, Marketing 23-Nov-06, 07:00

LONDON - Cadbury has appointed sales promotion and experiential agency RPM to handle the below-the-line elements of next year's UK launch of its Trident chewing-gum brand.

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Trident: RPM to handle UK launch

Trident: RPM to handle UK launch

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