Bacardi risks ASA censure with 'low-calorie' work

by Melanie Godsell, Marketing 12-Dec-06, 08:30

LONDON - Bacardi's latest poster campaign, which highlights the low-calorie content of Bacardi & Diet Cola, is set to court controversy with the Advertising Standards Authority and alcohol charities.

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Bacardi Salmon ads

Bacardi Salmon ads

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