Coke Zero poised for football-based drive

by Nicola Clark, Marketing 03-Jan-07

LONDON - Coca-Cola is to place football at the centre of its spring marketing activity for Coke Zero.

Coke Zero: football to be focus of marketing

Coke Zero: football to be focus of marketing

Related Items

News Items: Coke Zero sparks controversy with offensive ads; Coke Zero cannibalises regular and Diet variants; Coke Zero helps fuel parent's turnaround; Virgin Radio in Coke Zero football promotion

More like this

Jobs

Senior Account Manager or Account Director: £30k - £45k + bens + bonus
Head of Learner Gateway and Communications: £65k + excellent benefits
Director of Marketing: £47,250 - £53,500
Account Manager

Find over 3000 jobs

Directory

ADVERTISEMENT