Tesco leads food labelling rebellion with TV push

by Joanne Payne, Brand Republic 04-Jan-07, 09:00

LONDON - Tesco, Coca-Cola and Cadbury Schweppes are leading UK FMCG companies in a new £4m food labelling campaign, which rivals that put in place by government watchdog the Food Standards Agency.

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Food labelling: Tesco leading GDA push

Food labelling: Tesco leading GDA push

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