Jamiroquai promotes Walkman phone with Gig in the Sky

by Charlie McCathie, Brand Republic 18-Jan-07, 13:00

LONDON - Sony Ericsson is spearheading a marketing push for its new Walkman W950i phone, by holding a gig featuring Jamiroquai performing at 35,000 feet on a 757 jet plane flying over Europe.

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Jamiroquai: airplane concert

Jamiroquai: airplane concert

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