Marketers to increase online direct spend as mail loses out
LONDON - Only 14% of UK marketers are planning to increase their spend on direct mail this year, while 90% are planning to increase their spend on online direct marketing, according to new research from Alterian.
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Eldridge: 'well-defined shift in spending and activity'
Jobs
- Interactive Services Managers
- £35,464 - £43,273
- Account Manager
- £28K to £32K
- Brand Manager
- Circa £30,000
- Marketing Manager
- Competitive with benefits
