Net-a-Porter ups conversion rate after cutting email activity

by Daniel Farey-Jones, Brand Republic 05-Feb-07, 07:00

LONDON - Online luxury fashion retailer Net-a-Porter.com has cut down the number of emails it sends to customers from up to 10 per week to two.

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Net-a-Porter: cuts back on weekly emails

Net-a-Porter: cuts back on weekly emails

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