Sky and Sony sign Steven Gerrard for HD promotion
LONDON - BSkyB and Sony are to launch a two-month long promotion fronted by Liverpool and England footballer Steven Gerrard to encourage consumers to attend in-store demonstrations of their HDTV products.
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- Sony |
- Steven Gerrard |
- Television |
- Sales Promotion |
- Marketing |
- Entertainment |
- Media |
- United Kingdom |
- Sport |
- Europe |
- Household Equipment |
- Consumer Goods |
- Sky |
- Advertising
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