Lynx rolls out TV ad with 'bom chicka wah wah' catchphrase

by Joanne Payne, Brand Republic 02-Mar-07, 09:20

LONDON - Bartle Bogle Hegarty's new Lynx campaign rolls out in TV and print on Monday, featuring scenarios of girls not only throwing themselves at men wearing the new improved anti-perspirant, but also purring 'Bom chicka wah wah'.

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