Marketing to the over-50s - segmentation is the key

by Fiona Hought, Brand Republic 05-Mar-07, 14:40

With more than 50% of the UK predicted to be over 50 years old by the year 2020, the growth of the mature market appears to be unrelenting and poses serious questions to us as a nation, writes Fiona Hought, managing director of Millennium.

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Fiona Hought

Fiona Hought

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