Sony opens imaginary hotel for PS3 launch
LONDON - Sony will tomorrow unveil the start of a unique campaign for the launch of PlayStation3 in the UK. Set inside a mysterious hotel, it features more than 40 pieces of creative content inviting the audience into a strange world, home to the likes of characters called Bubba and Plato.
Sony PS3: Bubba greets hotel visitors
Tags
- Sony |
- Integrated Marketing |
- TBWA |
- London |
- PlayStation 3 |
- Leisure goods |
- Entertainment |
- Global |
- Branding |
- Advertising
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