Coke targets teens with web currency scheme
LONDON - Soft-drinks giant Coca-Cola is gearing up for the launch of a high-profile loyalty scheme aimed at the teenage market in Europe.
Coke: web currency scheme
Tags
- United Kingdom |
- FMCG |
- Europe |
- Digital |
- Web |
- Brand Building |
- Coke Zero |
- Drink |
- Sales Promotion |
- Marketing
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