Cadbury reworks Trident strategy after TV ad ban

by Gareth Jones, Marketing 04-Apr-07

Cadbury Trebor Basset is returning to TV with a new ad for its Trident chewing gum brand, after its crucial launch campaign was banned by the Advertising Standards Authority (ASA) following claims of racism.

Email this article to a friend

* - indicates required field.






Jobs

MARKETING MANAGER : Luxury Travel Company, Dylan*
, Central London
INTERNAL COMMUNICATIONS MANAGER, Dylan*
GOOD BENEFITS, Central London
Digital Content Manager, Sage UK Limited
, North East England
Account Manager, Livewire PR
£27-33K, West London
Find over 3000 jobs

Directory