Online ad market reaches tipping point as social networking booms

by Hayley Pinkerfield, Revolution UK 04-Apr-07, 12:45

LONDON - New Jupiter research reveals that 50 per cent of marketers will use social networks to reach consumers this year.This follows the IAB's increased online ad spend findings, and suggests the trend for online networking is slowing traditional marketing methods.

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Social networks: Opportunity to engage

Social networks: Opportunity to engage

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