Email volume grows but open rates drop
LONDON - The number of marketing emails sent during the third quarter of 2006 was more than 1bn, an increase of 37% year-on-year, but open rates for customer acquisition emails dropped by more than a quarter, according to the DMA.
Email: open rates dropping
Tags
- United Kingdom |
- Europe |
- Lists/Data |
- Email Benchmarking Survey |
- Digital |
- B to B |
- E-mail |
- DMA
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