Proctor tells agencies to invest and diversify
VENICE - Addressing the Venice Festival of Media yesterday (Monday), MindShare's global boss, Dominic Proctor, warned that media agencies need to invest in diversifying their business offer if they are to compete with an ever-widening range of competitors, from creative and specialist agencies to media owners.
Tags
- United Kingdom |
- Dominic Proctor |
- Europe |
- Agency |
- MindShare |
- Agencies MW |
- Media
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