Experian snaps up web measurement firm Hitwise for $240m

by Daniel Farey-Jones, Brand Republic 19-Apr-07, 09:20

LONDON - Hitwise, the website traffic measurement company, has been acquired by credit and marketing information firm Experian for $240m (£120m), subject to regulatory approval.

Experian: acquires Hitwise

Experian: acquires Hitwise

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