GNM research will measure cross-platform audiences
LONDON - Guardian News & Media has commissioned research that it claims will enable the accurate measurement of combined print and online audiences for all national newspaper titles for the first time.
Tags
- Guardian |
- National Press |
- Digital Media |
- NRS |
- BMRB |
- Newspapers MW |
- Media |
- United Kingdom |
- Europe |
- cross-platform |
- GNM |
- Digital MW |
- audience reach |
- Stuart Taylor |
- ABC
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