Editorial: Royal Mail stance is no real shock

by Noelle McElhatton, editor, Marketing Direct, Marketing Direct 01-May-07

At first glance, Royal Mail's decision to pull its support of mailing house accreditation scheme QMP (see news, page 11) deservedly raises a few eyebrows. After all, the company still has a large monopoly on postal delivery in the UK and therefore, some would argue, still has a duty of care to support initiatives in direct marketing sectors that require quality standards.