C4 launch looks to revigorate TV 60 spot with awards

by Jacquie Bowser, Brand Republic 11-Jun-07, 16:35

LONDON - Channel 4 has launched an initiative called the Film4 Director's Cut Awards as part of a strategy to re-invigorate the 60-second ad and celebrate creative advertisements.

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Film4: Director's cut awards

Film4: Director's cut awards

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