UK adspend growth reliant on digital investment
LONDON - UK adspend will grow by 4.1% this year and 3.9% in 2008, with digital investment almost entirely responsible for the growth, according to a forecast by media agency Carat, while a separate forecast by Universal McCann points to a poor outlook in the US market.
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Tags
- England |
- National Press |
- B to B |
- Northern Ireland |
- Digital Media |
- Television |
- Media |
- United Kingdom |
- Scotland |
- Outdoor |
- Magazines |
- Europe |
- Wales |
- Ambient |
- United States |
- Radio |
- North America |
- Cinema |
- Analysis |
- Advertising
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