Triumph launches viral film to promote Rocket bike

by Darren Davidson, Brand Republic 10-Jul-07, 10:30

LONDON - The iconic British motorcycle maker Triumph has turned to viral marketing to help promote its latest motorcycle, with a humorous film showing the bike being built and tested by its factory workers.

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Triumph: releases viral to promote Triumph Rocket III

Triumph: releases viral to promote Triumph Rocket III

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