FedEx airs first BBH work as BBDO ads break in A-P
SHANGHAI - FedEx China has launched its Domestic Express (DXP) service with a BBH-developed campaign, the agency's first work for the courier company since scooping the business in a pitch against regional agency-of- record BBDO and Saatchi & Saatchi (Media, 3 April).
FedEx...new service promises to protect mainland China clients?reputation by guaranteeing delivery by a specific time
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