Heat Radio drops spot ads with celeb format

by Sarah Crawley-Boevey , Media Week 31-Jul-07, 10:00

LONDON - Emap is set to revolutionise the way radio is sold by relaunching Heat Radio with a celebrity news format and with sponsorship, promotions and ad-funded programming in place of spot advertising.

Email this article to a friend

* - indicates required field.






Jobs

Directory