Heat Radio drops spot ads with celeb format

by Sarah Crawley-Boevey, Media Week 31-Jul-07

Emap is set to revolutionise the way radio is sold by relaunching Heat Radio with a celebrity news format and with sponsorship, promotions and ad-funded programming in place of spot advertising.

Email this article to a friend

* - indicates required field.






Related Items

News Items
Andi Peters joins Heat Radio
 

MORE

 

Jobs

Directory