Home shoppers mixing offline and online channels

by Charlie McCathie, Brand Republic 15-Aug-07, 09:30

LONDON - Shoppers are increasingly using catalogues to pick a product before going online to place their order, signalling a new trend dubbed 'flick to click' shopping, according to research from Experian.

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Internet shopping: 'flick to click'

Internet shopping: 'flick to click'

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