Cadbury to resurrect Wispa after social network pressure
LONDON - Cadbury is to bring back one of its most famous brands, the Wispa chocolate bar, after a growing campaign on social networking websites forced the confectionery giant to bring about its return.
Wispa: to relaunch in UK
Tags
- Cadbury |
- Bebo |
- Marketing Communications |
- Marketing |
- Facebook |
- United Kingdom |
- MySpace |
- Wispa |
- FMCG |
- Europe |
- YouTube |
- Confectionery
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