The Big Mac celebrates its 40th McBirthday
LONDON - The Big Mac, icon of the fast food industry and target of health lobbyists worldwide, is celebrating its 40th birthday today, after being introduced at a McDonald's restaurant in Pittsburgh in 1967.
Big Mac: celebrates 40th birthday
More like this
- New Atherton role in McDonald’s shake-up
- Mark Ritson on Branding: Mudddled McDonald's can't keep up
- Big Mac blunder hits McDonald’s
- Marketing Mix: We'll call you - McDonald's
- McDonald's 'healthy' salads have more salt than Big Mac burger
- Profile: Burger meister - John Hawkes Senior vice-president, UK chief marketing officer, McDonald's
- CAN MAC FIGHT BACK?: McDonald's has been a global success story but as its shares hit a low, Daniel Rogers asks if it is keeping pace with changing consumer tastes
- World marks 50th anniversary of the birth of an American icon
Tags
- McDonald's |
- Marketing Communications |
- Big Mac |
- Marketing |
- Media |
- Food |
- United Kingdom |
- FMCG |
- Europe |
- North America |
- Branding |
- Advertising
Jobs
- Account Director :: EXPERIENTIAL :: COOL BRANDS
- £40K-£45K + benefits
- Senior Account Manager or Account Director
- £30k - £45k + bens + bonus
- Director of Marketing
- £47,250 - £53,500
- Account Manager

