Gamers respond well to in-game advertising
LONDON - Gamers have trouble distinguishing in-game advertising from branding that is placed to make a scene more realistic, research has found.
Advertising: gamers are happy to see ads placed within games
Tags
- computer games |
- in-game advertising |
- Digital |
- digital marketing |
- gamers |
- Leisure goods |
- Entertainment |
- Media |
- product placement |
- United Kingdom |
- Europe |
- gaming |
- Other |
- Advertising
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