Direct Stats
This month Email marketing campaign success is down to lists, offer and creative, according to the DMA's latest Email Benchmarking Survey (Q4, 2006). Hayley Pinkerfield reports.
More like this
- DMA: Bulletin Board
- EMAIL MARKETING MASTERCLASS: The Revolution Masterclass on Opt-in email marketing
- DMA Focus: Bulletin Board
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- Email marketing: The email minefield
- DIRECT MARKETING: Marketers put e-mail to the test - The first-ever survey of e-mail marketing shows how companies are using the medium to their advantage. David Murphy reports on the findings
- Falling open rates prompt email concern
- Digital Direct: Email marketers need to act to stall slide of open rates
- Email marketing: Track success after the click
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