Zavvi calls in Borkowski to boost Virgin takeover

by David Quainton, PR Week UK 04-Oct-07, 10:30

Virgin Megastores’ new owners have turned to Borkowski PR as the entertainment chain prepares to rebrand as Zavvi later this month.

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Rebrand: the Virgin shop on Oxford Street is included in Zavvi’s buyout

Rebrand: the Virgin shop on Oxford Street is included in Zavvi’s buyout

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