IAB Europe and EIAA push accountability
EUROPE - The Interactive Advertising Bureau Europe (IAB Europe) and the European Interactive Advertising Association (EIAA) have announced a new joint initiative to create the first standard, international definitions for interactive audience measurement.
EIAA: joining forces with IAB Europe
Tags
- Consumer Services |
- Europe |
- IAB Europe |
- Digital |
- Web |
- EIAA |
- Advertising
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