Lexus tackles sales dip
TAIPEI - Lexus Taiwan is banking on speed, power and daring as part of a new TV-led campaign aimed at shifting the Lexus GS460’s luxury platform to one of high-performance amid a difficult sales market.
More like this
- BMW takes brand battle to rivals with experiential sell
- Lexus underlines power of new GS series in TV spot
- Lexus China touts green credentials for new car
- Lexus eyes Taiwan ‘elite'
- Lexus emphasises luxury status with carwash TV ad
- Case Study 3: LEXUS GS450h
- Lexus targets drivers of rival luxury car marques
- DIRECT: Lexus targets drivers of rival luxury cars
- Brand health check: Lexus - Lexus must eradicate its middle-age spread
Tags
Jobs
- Account Director :: EXPERIENTIAL :: COOL BRANDS
- £40K-£45K + benefits
- Senior Account Manager or Account Director
- £30k - £45k + bens + bonus
- Director of Marketing
- £47,250 - £53,500
- Account Manager
