REPUTATION CHECK: Retailer ethics leave shoppers cold
In the wake of the Gap child-labour scandal, consumers are cynical about retailers' ethics.
Gap: considering adding a ‘Sweatshop Free’ label to clothing
More like this
- Public distrustful after Gap child labour story
- Special Report: Clothing - Ethics in vogue
- ANALYSIS: The importance of being ethical - A new breed of caring consumerism means companies need to consider ethical issues, writes Tania Mason
- Retailers not trusted after Gap scandal
- News Analysis: CSR trails ethical route to market
- MARKETING MIX: Global pulse - Brand power
- Ethical promotions - Keeping it all fair
- DOES ADVERTISING HAVE A CONSCIENCE?: Agencies themselves are now being urged to take a more ethical approach to working and choosing clients
- BRAND HEALTH CHECK: Gap - Can Gap fill the void in its new sales figures? US fashion retailer Gap has seen a dramatic fall from grace after bad press and a drop in sales. Alexandra Jardine asks industry experts how it could reverse its fortunes
Tags
Jobs
- Account Director :: EXPERIENTIAL :: COOL BRANDS
- £40K-£45K + benefits
- Senior Account Manager or Account Director
- £30k - £45k + bens + bonus
- Director of Marketing
- £47,250 - £53,500
- Account Manager
