Pathe turns to user generated content to back Jack Black movie

by Staff, Brand Republic 23-Jan-08, 16:20

LONDON - Pathe has put user generated content and social media at the centre of its marketing campaign for Jack Black's new film 'Be Kind Rewind', which tells the story of friends who recreate Hollywood blockbusters.

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'Be Kind Rewind': starring Jack Black

'Be Kind Rewind': starring Jack Black

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