Amazon becomes LoveFilm's largest shareholder

by Nikki Sandison, Brand Republic 04-Feb-08, 11:55

LONDON - Amazon is set to become the largest shareholder of online DVD rental firm LoveFilm in a deal that includes rebranding its UK and German DVD rental business under the LoveFilm banner.

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LoveFilm: taking over Amazon Europe's DVD business

LoveFilm: taking over Amazon Europe's DVD business

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